Hard to believe it’s been seven years since Rogers Communications ruined a Toronto landmark by purchasing SkyDome and changing its name. Granted, if I spent $25 million on a stadium, I’d want my name all over it too. But did they have to incorporate the word “Centre” after their own name? It makes the once-great Dome sound like a strip mall anchored by a video store. (interestingly enough, there is a Rogers Plus store attached to the south side of the stadium now. I’m not sure if they rent videos.)
It was often said that the reason Rogers didn’t call it RogersDome was because they were worried that people would drop “Rogers” from the name when talking about and simply call it The Dome. And like I said, for $25 million, you want to make sure they say your name.
I remember the cry that went up from not only fans, but also the media about how ridiculous the name change was. Funny how the folks at Citytv – themselves bought over by Rogers in 2007 – no longer have anything to say about that. I, like most people, hate the new name and refuse to use it.
It will always be SkyDome to me, or simply The Dome. Still to this day I call it that when telling people where I’m going to watch a ballgame or identifying the second most recognizable landmark in the city. When I first came here in 1997 it was one of my favorite places in the city, and not just because it hosted WrestleMania. There was just something simple, yet impressive about it.
And the name, as we all know by now, was great too.